NIKE Shoe Box Concept
This was an attempt to challenge the legacy design and function of shoeboxes. The biggest difference is the use of materials to construct the box in order to better showcase the shoes. Subtle additions like the cord handle eliminate the need for a bag and the transparent cover acts as a window allowing others to view the new shoes in an almost framed-art manner. The use of Nike shoes was to add a stronger sense of realism to the new box design and show how a real shoe would be displayed.
