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Petcube is an interesting spin on traditional home monitoring systems, the focus being pets. This new technology wasn’t a product for every pet owner, it was a product for pet owners that are truly obsessed with their furry friends. The product itself is inherently adorable, allowing you to see, hear, and speak to you pet and also operate a laser pointer via mobile device. Each feature deserved its own spotlight so I broke up the ad campaign into three distinct ads to bring more attention to each.