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My personal brand utilizes a clandestine mood to create mystery and increase interest. This was ultimately intended to be mailed out to potential clients and employers. The concept was to bring attention to my talents in the form of a secret mission file. Included was my business card in the form of an access card to some unknown restricted area. Info about myself was presented as a dossier with details about my last known location, body type, and mugshot. Also included was a document with instructions to contact me and view my portfolio as if they were nuclear launch codes. The last piece is a 'mission complete' leave-behind that I would give once I made contact thanking them for their service.